Updated: May 15, 2019
These are all ideas and methods that have worked for me, so depending on your business and your industry, some may apply and some may not. But my hope is that with this article you’ll come up with a handful of ways that can help grow your business.
Once you’ve set yourself apart from your competition and you know that you’re worth what you’re charging, the next step is to explain that to your potential clients. This can be done by graphically representing this on your website and marketing materials or by having clients give testimonials about their previous experiences with similar competitors and how much better the process was with you. It’s important to do this in a respectful way but none the less, you want to stand out from your competition and you want your clients to be EXCITED to invest in such a premium service.
People are going to google you, look for reviews and check out your website. It’s therefore more important than ever to have a solid web presence. Start with a professional website that displays your work, shares testimonials and represents you well online. View your website as the most important investment in getting new clients. Essentially, it acts as a 24/7 salesman and is THE place that I refer all my potential clients to. Your goal should be to have a site that “sells” people before they even speak with you. You want your online presence to represent you as best as possible and get people excited about your services.
A great way to have a client make more transactions is to add more services. You’ll want to be careful with this because you don’t want to put out services if you’re not ready and you don’t want to charge clients for something that isn’t ready to be bought. But it’s more important than ever to be versatile and have an expansive array of services for good clients. Dot miss out on areas of service that you can potentially provide.
We hope these ways to grow your business have sparked some ideas in you. If you can apply any of these ideas, great!