Updated: May 29, 2020
How Coronavirus Is Impacting e-commerce? How People Shop In The Future.
As the corona virus continues to spread in the U.S the consumer shopping behavior is changing. Quarantines and emerging consumers worries about public places will provide opportunities for the e-commerce businesses to thrive. As consumers turn to digital options as a means to options beyond physical shopping environments, the change in behavior will impact future shopping choices. Consumer behavior is influenced by technological advancements, environmental, economic and sociological factors, all of which are evident with the current COVID-19.
E-commerce is expected to grow dramatically because of the corona virus and have an impact on future quarters for 2020. As the consumer’s comfort with online shopping becomes higher and businesses focus more on the shopping experience online.
Here are the key points and immediate steps recommended for your business.
.1 Work Remotely - Use your business website to offer resources and tools so that teams can stay in touch and keep working even if they aren’t in the same place.
Implement a remote work policy that covers when you expect your team to be online or available and how to communicate. This features can be implemented into your business website to communicate with staff more efficiently. (via employee conversation blogs, live chat or video call, for instance), and what deliverable each team member is responsible for completing while working from home.
.2 Ecommerce Website - As more consumers continue avoiding crowded public places, they'll increasingly turn to online shopping to get their essentials and services. Online shopping will see an increase as people spend more time at home.
It doesn’t matter if your products or services are designed for in-store experiences, now is the time to re-think how your business can evolve to ensure it survives this changing shopping dynamics. Thinking bigger about creating a website that is ecommerce, offers booking, memberships or virtual lessons and consultations with an effective online user experience will give your business the leverage it needs.
- Subscription-based services and remote focused business solutions are going to explode in growth as more and more people choose to shop and make their buying decisions from the comfort and safety of their own homes.
- Revamp your website, create solutions and efficiencies for your team and your clients needs and you will soon see a definitive rise in your website’s traffic.
Some strategies to incorporate into your business's Web Pages and have direct links to share with current customers, social media and community are:
. Bundle Promotions
. Flash Sales
. Gift Cards
. Live Chat
. Virtual Meetings
. Victual Servicing
. Loyalty Program
. Free Shipping
Please comment below with any questions or suggestions, thanks!
Contact me today to help you find solutions and strategies to help your online business.