What is a logo?

Updated: May 29, 2020

A logo is a symbol that represents a company.

A logo is a symbol made up of text and images that identifies a business. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

Of all the visual parts that make up your brand identity, your logo is the strongest point of recognition. It’s a tag or identifier. It works as a quick mental trigger for everything a company does and ignites brand recognition.

Identity Design Together we can develop a complete identity system with elements of branding that include:

  • Logo

  • Typography

  • Color Palette

  • Icons

  • Patterns

  • Style guide

Send me a quick email to tell me about your project.

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