Whether you need an identity system, logo, website, or an e-commerce our design process works the same way. 



After you contact us about your project, We’ll be in touch to get an overview of your needs. We’ll go over the scope and timeline. Then we’ll send you a proposal and contract. Once they’re approved, a standard 50% deposit is required to begin a project. The remainder is due when the work is completed. If another payment plan is more suitable, we can discuss options.


Research is the most important step in our brand identity design process, and start designing with a roadmap. In this phase, we’ll create one. 


Steps include:

  1. A worksheet with questions to gain clarity on your business history, mission, ideal customers, competitors, and future goals

  2. A followup meeting to discuss responses and dig in deeper

  3. A survey of your existing materials

  4. A survey of the branding of competing organizations

  5. Presentation of competitor branding and inspiration images to get your feedback and approval on a direction


In this stage, we focus on a general design direction. Before any concepts are created, we make sure we are in the same business direction. And we’ll keep referring back to this information to decide whether our designs are appropriate. This discovery phase sets the direction for the next steps.


Here’s where ideas come to life. We’ll work up a few concept variations — smart solutions that make sense and are a great fit with the parameters we’ve established in the discovery phase of the identity design process. We’ll provide them to you in a PDF presentation.


From among the concepts presented, we’ll choose the best idea to move forward. If needed, we’ll refine it through a few alterations.

The process:

  1. Designer submits a draft for review

  2. Client reviews the draft and gathers feedback internally

  3. Client provides all of the feedback* at one time

  4. Designer reviews and confirms the requested edits then make revisions to the design

  5. Designer submits a new draft for review

*Feedback is preferably accompanied by written notes. Putting needs in writing helps you clarify what you’re trying to accomplish. It also provides a record to make sure no changes are missed.

Once the feedback is used to create a new version of a design, that’s the end of one round of revisions. A project scope typically includes 3 rounds of revisions.


Time to show the world! When you’ve approved the final designs, we’ll create the artwork files and deliver them to you. If your project involves a website or e-commerce at this time we will go live.

If you have a design project in mind, We’d be happy to talk it over with you.


Work process