Brand identity design uses a strategy to create the visual elements of your brand. These elements include your logo, color palette, typography, image style, and general look and feel of your business. This is what makes your company unique and helps illustrate your brand. An identity designer can influence the public’s perception of your business by creating an appropriate, consistent look and feel.
If you are in a competitive market where aesthetics can scale your business, you can benefit from my work as an identity designer. You might need a brand refresh if your mission has shifted, your audience has changed, or you have new competition. Maybe your current identity feels old and outdated?
Our creative brand design could help you:
Identity design requires a brand strategy
Good identity design is a cohesive system, not just a logo.
What that system looks like should be based on research and strategy. What’s the main idea behind your business? Why are you doing this? What are your values and ways of working? Who are your customers, who will like what you’re doing? What do they need and respond to? Insights about you, combined with insights about them, will shape your brand identity. Your design connects both your business and your clients, we can help you do it right.
logo design / visual identity / brand guidelines
Customers are drawn to attractiveness and a company that gets them.
Elegant materials convey that you’re prospering. Customers want to work with companies that look successful.
Even if you’re new, there’s no need to look like you launched yesterday. The right brand identity design can suggest stability and longevity.
A strong identity design makes your brand memorable in customers’ minds. Your uniqueness can make you stand out.